Red Bull Social

Red Bull wanted to extend its energetic brand experience beyond traditional social content by exploring interactive Snapchat AR experiences that immersed users in music, movement, and festival culture. The goal was to create shareable moments that encouraged participation while reinforcing Red Bull's connection to live events and entertainment.

We developed a series of Snapchat AR lens concepts that transformed users into active participants through body-tracking effects, interactive games, music-reactive animations, and virtual festival experiences. Each concept was designed to increase engagement, inspire user-generated content, and bring Red Bull's "gives you wings" spirit to life through emerging social technology.