TD Insurance

TD Insurance needed to boost engagement across social by showing up in more distinct, relevant and ownable ways — educating Canadians on practical topics like Life Insurance, Home Coverage, Car Buying Tips and more.

We developed social-first educational content for Instagram and Meta that positioned TD as an expert you can trust, delivering quick, relatable, advice-driven posts that helped people feel more confident and prepared — whether protecting their car, home, travel or finances.

Each piece was designed to simplify complex products, build credibility, and make insurance feel genuinely useful in everyday life.