lululemon

To reintroduce its Metal Vent Tech line, Lululemon partnered with F1 champion Lewis Hamilton—an athlete who embodies precision, focus, and performance.

We brought the story to life across web, email, and paid media, connecting the gear’s advanced tech—lightweight, breathable, built to move—with Lewis’s mindset of tuning out distractions and pushing limits.

The result: a campaign as sharp and high-performing as the product itself.