Harley-Davidson wanted to make buying and selling pre-owned motorcycles feel as effortless as the ride itself. The challenge was introducing riders to the brand's H-D Marketplace while reinforcing the trust, quality, and sense of community Harley owners expect.
We developed a social and digital campaign across Meta (Facebook) that highlighted the marketplace's scale, convenience, and certified inventory through bold, benefit-led messaging.
From finding the perfect ride to trading in a current bike, each execution positioned H-D Marketplace as the one destination for every rider's next chapter.
Agency: Critical Mass
Creative Director: Jaclyn Hammer
Copywriter: Adrian Smith