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MBNA Rewards

 MBNA wanted to show customers how every purchase with their Platinum Plus® Mastercard could earn 4 points per dollar and unlock bigger life moments.   We created a campaign that highlighted how everyday spending could turn into aspirational rewards.

MBNA wanted to show customers how every purchase with their Platinum Plus® Mastercard could earn 4 points per dollar and unlock bigger life moments.

We created a campaign that highlighted how everyday spending could turn into aspirational rewards. Through social, digital, and animated ads, we brought the benefits of the card to life in a simple, engaging way that connected routine purchases to unforgettable experiences.



  Agency:  Leo Burnett   Creative Director:  Marcus Sagar   Copywriter:  Adrian Smith    Art Direction:  Connor MacFadyen

Agency: Leo Burnett

Creative Director: Marcus Sagar

Copywriter: Adrian Smith 

Art Direction: Connor MacFadyen