MBNA Rewards
MBNA wanted to show customers how every purchase with their Platinum Plus® Mastercard could earn 4 points per dollar and unlock bigger life moments.
We created a campaign that highlighted how everyday spending could turn into aspirational rewards. Through social, digital, and animated ads, we brought the benefits of the card to life in a simple, engaging way that connected routine purchases to unforgettable experiences.
Agency: Leo Burnett
Creative Director: Marcus Sagar
Copywriter: Adrian Smith
Art Direction: Connor MacFadyen