Fresh off a Super Bowl appearance in 2019, and with a new stadium poised to set the new standard for entertainment experiences on the horizon, the Rams were looking to cement themselves into the fabric, and lifestyle, of Los Angeles.
In a city where there’s always something to do, the Rams needed an agency to help create new pre- and in-game rituals, and new in-stadium fan experiences that are as authentic to the brand as they are to LA.
We created a game day experience for fans that embodies the showmanship of LA, and rivals any spectacle they’ve seen in the entertainment capital of the world.
Agency: Sid Lee LA
Chief Creative Officer: Cam Levin
Executive Creative Directors: Mariota Essery & Driscoll Reid
Creative Directors: Christian Laniosz & Steven Townsend
Copywriters: Adrian Smith & Steven Townsend
Art Direction: Tristan Walczak, Nathan Carver, Jaye Thompson & Christian Laniosz