TikTok is a popular app that gets credit for making social media more...well, social. But not enough people know it exists, and that they’re welcome to join in on the fun.
TikTok needed an agency to help them use the biggest stage in media, the Super Bowl, to introduce their app to the world.
We created a brand film that opens the doors to TikTok’s world of inclusion, where you never know what you’ll discover.
Agency: Sid Lee LA
Executive Creative Directors: Mariota Essery & Driscoll Reid
Creative Directors: Annie Chiu & Kelly Warkentien
Copywriter: Adrian Smith
Art Direction: Tristan Walczak